We are living inside a digital world where people's lives happen to be greatly affected by technology, especially the web. Using the evolution of the World Wide Web, various marketing strategies and trends are also altered by companies in order to reach out to the modern audience. And that's why marketing with video emerged.
But what's marketing with video in the first place?
Some might not realize it but video marketing is really a strategy that's been utilized by marketers back in the day. Actually, it had been probably the most effectual ways to endorse new companies, services and products to the market.
You're probably thinking, if that were the phrase video marketing before, then what's marketing with video today?
It's just a promotional technique that utilizes videos to market new companies, products or services. Online video or internet marketing is commonplace for internet sites and it is considered to be one of the most influential tools for sales and advertising, no matter any company niche.
What exactly are a few of the benefits of participating in marketing with video?
Ranking Higher on Search engines like google
Obviously, you want your business to be clicked first once it's been searched. Why? Because being ranked higher on any search engine increases your company leads; and when you improve your business leads, you will get prospective customers.
Based on a Forrester research, the chances of the web site to look on the first page of Google are 50% higher when it contains a video.
Advertising Email is Likely to be Opened
In case your email subject line has got the word "video" in it, people are actually more enticed to open it Two to three times a lot more than the topic lines that do not.
Though there could be some glitches concerning video attachment in emails (like servers unable to embed videos directly), there are marketers who pull it off. They they use a picture of a play button which automatically redirects to a landing page (containing the actual video) once clicked.
More Users can be Converted
No matter if what you have there is a website landing page or a webinar, any page which has a video inside it will surely convert more users.
In fact, product pages which have videos inside it are proven to convert 6-30% much better than those videos that don't.
With increased and more companies employing video marketing in their tactics and strategies, it surely will become more progressively popular through the years.
So you shouldn't be behind everyone else now you know what is marketing with video. Begin by uploading a relevant video that talks about your company and merchandise and then suggest a test run via your marketing channels.